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Marketing Insights That Tie to Revenue.

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Chalkboard mapping tactical marketing questions of when, where, and how, next to performance charts

Chalkboard mapping tactical marketing questions of when, where, and how, next to performance charts

Why Popular Marketing Tactics Fail Without a Foundation (Backlinks, Ads, Going Viral)

You have tried backlinks, or ads, or chasing something viral, and none of it produced pipeline. The tactics were probably not wrong. The foundation underneath them likely was not there yet.

5 min read

Being cited as the authoritative source in AI search — The Blue Kale

Being cited as the authoritative source in AI search — The Blue Kale

What Is Generative Engine Optimization and How Do I Use It for B2B?

Generative Engine Optimization is how B2B companies get cited by ChatGPT, Perplexity, and Google AI. Here is what it is and why it matters more than SEO right now.

4 min read

AI Marketing Systems for B2B Companies

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